Campaign Identity
Membership Product Design
Event Design
Rebranding the Netball NSW Premier League to elevate its position as the state’s premier pathway competition. I developed an updated visual system extending across digital templates, individual team assets, and game day and event signage, creating a more cohesive and contemporary identity across all competition touchpoints.
Strategy & Visual System
The refreshed visual direction focused on positioning the Premier League within Netball NSW’s elite pathway as the tier below Suncorp Super Netball, Australia’s national league. A contemporary design system was developed using bold typography and refined graphic elements to create a professional feel across digital, game day, and event touchpoints.
Digital Templates
A suite of Canva templates designed for internal use, enabling consistent and efficient creation of matchday and competition content across platforms.
Customised Team Assets
The core branding was adapted to create personalised assets for each team, incorporating individual colour palettes while maintaining consistent graphic elements across the competition.
Event & Game Signage
The branding was extended across event and game day signage, including pull-up banners and lanyards for events, wayfinding signage and court-side corflutes.
