Campaign Identity
Membership Product Design
Event Design
30-year anniversary campaign celebrating the legacy of the NSW Swifts, with a visual identity inspired by the original dress design. I led the design across the campaign, including the digital membership rollout, physical membership items, and gala dinner signage, ensuring the identity was applied cohesively across digital and physical environments.
Concept & Inspiration
The visual identity draws on the original Sydney Swifts logo and dress from 30 years ago, reinterpreting the iconic swirl to create a contemporary system that celebrates the club’s history while feeling current and adaptable across platforms.
Visual System
Campaign Rollout
The campaign was executed across digital and marketing channels, including website, social, EDM and promotional assets, to deliver a consistent and engaging brand presence throughout the season. I developed a scrapbook-style design that incorporated heritage and modern brand elements, with pictures alternating between historical and current players.
The scrapbook style enabled flexible mixing and matching of graphic components to create tailored variations for different membership types, while maintaining a consistent and recognisable design system.
Membership Items
Designed a cohesive membership pack experience, extending the campaign identity across physical items to create a premium and collectible offering. Special edition yellow heritage pieces were introduced to mark the 30-year milestone, referencing the club’s original colours and history.
30 Year Gala Dinner
The identity was carried through into the 30-year celebration event, delivering a cohesive and immersive brand experience. This included event invitations, social promotions, large-scale heritage banners, photobooth design, seating chart, program, place cards and digital screen content throughout the night.
